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June 01 2016

10 Tips to Make Your Periscope and Facebook Live Broadcasts Successful

From your looks of it, 'live' video on social media marketing has become a thing. Also to help it not turn into a monstrous thing in the deep I've put together this list of 10 tips to make your live Periscope and Facebook Live broadcasts successful that assist you connect with your audience.
facebook live stream
1. Your Title Should Grab their Attention

Think of the title of your Periscope-like a newspaper headline. Write an excellent title that tells the viewer how it is about and what they'll see or learn. It ought to entice them to stay tuned. 'Untitled' isn't an option for success.

2. Don't Spend time

Don't spend the opening seconds of the broadcast swinging the digital camera around the room showing us stuff, print out a copy of your logo design and slogan and shoot that as you welcome us for the broadcast and verbally reveal what's going to happen.

3. Stay Calm

When you point the camera towards you don't act surprised by the people logging in to look at, it's what you were expecting so choose it. Likewise, don't start giving shout-outs to viewers unless someone of note turns up... like The Pope. It could happen...
facebook live streaming

4. Don't Wait to start out

You should be starting your content of your live video broadcast within the first:60 seconds, bear in mind that people who joined late will be able to watch the replay for what you may have missed.

5. Horizontal Please!

It's certainly one of my biggest pets peeves. My eyes are side-by-side on my face, not one on top of the other. Also, be sure to keep your head in the center of the frame along with your eyes on the imaginary line between the top 3rd and middle third from the frame. In the case of Periscope, once the comments and hearts commence to fly we will be in a position to still see your head.

6. Provide an Agenda

As a guy who spent 25+ years working in radio and TV and doing hours of show prep before each broadcast... please, please provide an agenda. Before you go live, outline what you're going to say and also the points that you need to make. Then follow that outline.

7. Perform a Midstream Recap

If you notice an enormous spike in viewers, it's Okay to do a quick recap for many who just joined you, yet remember they can watch the replay later. Be brief regarding it and unless your broadcast is going to be "an epic", don't recap more often than once.

8. Questions At the conclusion

During the broadcast, if audience members start asking questions let them know that you will take questions after the broadcast. This should help you stick to your agenda. And until you have a fantastic memory (I do not) have them re-ask their question later. Much like your midstream recap be brief and obtain on with the task accessible.

9. Leave Them Wanting More

After you have finished your presentation remain on to answer a few questions from the audience but don't allowed this to drag on. A good broadcaster knows to depart on a high note. Tell them if they have any further questions to contact you by email or via Twitter.

10. Use Graphics

Any URLs, emails, Twitter handles, etc. that you simply mention during the broadcast should be printed out on a piece of paper and held up to the camera for people to take note of. Finish off the way you began with your company logo and slogan. Maybe a URL for your product or service.

Use a graphic In your Periscope Facebook Live Broadcasts

Bonus Tip

See viewers. Either do your broadcast on the regular schedule (though this may not always be ideal) or Tweet Thirty minutes in advance to your followers and friends that you have a broadcast coming up. Mention the title too!

It's a brave new world available and everybody has the tools to be a broadcaster. As I've said before, the artist, broadcaster or craftsperson knows it isn't about the tools... but wait, how you use them.

Let me know easily can help you or if you possess other tips to increase my list.

David Tyler can be a creative communicator and voice-over talent with 25+ years of experience in the broadcast realm of TV and radio.

His mantra of 'Stop Communicating and commence Connecting' is his counsel to anyone wanting to use media, old or new, broadcast or online.

He writes and lectures on "The Art of Communicating Ideas".

Don't be the product, buy the product!